Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and ...
Lee masConsumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...
Lee masyou’ll find: Full discussions of paid search marketing, email marketing, and marketing to mobile device users Exacting ...
Lee masArgues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually ...
Lee mas